We take the data from the 2019 Consumer Electronics Show as an example. The annual consumption of the Consumer Electronics Show exceeds 170,000, the number of participating companies exceeds 4,500, and the number of speakers exceeds 1000+. It is a global influential exhibition.
Through Google Trends, we can see that in January of each year, the online attention of the exhibition is very high, especially during the period before and after the exhibition.
Based on this fact, before the exhibition and during the exhibition, we should take advantage of the phenomenon that customers pay close attention to the exhibition, pull potential customers into your customer list, and let the company and customers have a good continuous communication in advance .
There are two modes of O2O exhibition:
One is an O2O exhibition centered on the organizer of the exhibition
The second is the O2O exhibition centered on the enterprise
O2O exhibition refers to the large-scale exposure based on the traditional model and the Internet. Online advertising covers 3-5 days before the start of the exhibition and 15 days after the end of the exhibition.
Let the enterprise exposure go from online to offline exhibition, and then return to online for continuous communication with customers.
The entire user path:
How to analyze an exhibition can be analyzed in terms of exhibition scale, exhibition influence, and analysis of exhibitors.
*Exhibition influence-can be analyzed with the help of Google Trends (exhibition + time / + product word)
*Analysis of Exhibitors——Analysis of enterprises to competitiveness by using tools
The difference between exhibition marketing websites and standard online marketing websites:
1. The standard online marketing website assumes that the customer has reached the website and markets the product. The core content presented on the website is the company's advantage, product advantage, service advantage or after-sales support advantage;
2. The purpose of the exhibition marketing website is to guide customers to the offline booth of the enterprise through this website and guide the establishment of communication.
Before the exhibition starts, we can let potential customers know your company's information before they arrive at the exhibition. The Google Display Alliance has 2 million high-quality websites worldwide, which can cover more than 90% of the global Internet users, and can help you reach your potential customers on a large scale.