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There is huge room for development of self-operated e-commerce platforms
According to iResearch data, several major third-party e-commerce platforms in China accounted for 80% of China's cross-border e-commerce market share in 2017. And in overseas markets, such as the United States, Japan, several major third partiesElectronic business platformIt only occupies about 40% of the total online retail, and about 50% of the space is throughSelf-operated e-commerce platformCompleted.
Export B2C e-commerce is growing rapidly, and the regional distribution of Chinese seller dividends
From the data point of view, the opportunities for Chinese sellers come from two aspects:
1. Opportunities to increase penetration in Western European countries
2. Cross-border online shopping in South America, Eastern Europe and other places is at an early stage of development, Chinese goods
The cost-effectiveness in these areas is in line with the online shopping needs of emerging local netizens.
Self-operated e-commerce platform, distribution of bonus products from Chinese sellers
Judging from the penetration rate of cross-border electricity commodities on all continents, clothing is a common demand for everyone.
Countries have a higher proportion of consumer entertainment education products and travel products, while Eastern Europe and Africa
, Middle East, Latin America and other regional consumers have stronger demand for electronic products, except for this
Asia-Pacific has become a major consumer region for cross-border beauty.
In developed countries such as Europe and the United States, it is aimed at local young people and low-income people.
The unit price/disposable income is lower, so the repurchase rate of customers is higher; while in the Middle East, Latin America
Ding America and other regions are aimed at the local middle-class or mainstream people, product prices
Relatively high, the e-commerce penetration rate in these areas is relatively low, and still has a large e-commerce penetration bonus.
Professionally build self-operated cross-border e-commerce platforms
01Expand sales channels
Multi-channel operation has become the strategy of most sellers,Self-operated e-commerce platform, Third parties
The platforms are all involved, have independent domain names, and accumulate brand recognition.
03Increase profit level
With more free pricing power, premium space is improved. Make the most of search and social free
Traffic, reduce marketing costs, increase ROI turnaround
02richSales method
Carry out products through pre-sales, customization, crowdfunding, group purchases, wholesale, etc.
Sales, flexible email marketing applications, multi-channel multi-level marketing to further enhance conversion.
04Create long-term business
Real-time data tracking and mining, in-depth analysis and secondary marketing, customer data is in your own hands, better
The ability to resist risks helps sellers differentiate their competition.
Learn more about self-operated e-commerce platforms
It can freely lead the pricing power of various promotional and other marketing activities, and the premium space is improved. Make full use of search and social free traffic, reduce marketing costs and improve RO conversion rate.
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