With the landing of the online Canton Fair, we judge that around the exhibition, it will bring about two trends: one is that the organizers of exhibitions around the world will launch their own online exhibitions; one is that the majority of companies will have to pay attention and be active Participate in online exhibitions. Along with online exhibitions, there will also be two rises in marketing methods: first, scene marketing through the combination of VR\AR and other technologies will gradually become the mainstream; first, the use of video display and live broadcast will gradually become the standard Match.
To put it simply, the organizers of the exhibition want to go online and offline. In addition to providing offline exhibitions in the future, they also need to match online exhibitions. The online exhibition will be launched earlier than the offline exhibition. Through the online warm-up in the early stage, on the one hand, it is convenient for the purchaser to pre-understand the target supplier through the online exhibition, so as to go straight to the theme during the online exhibition; It can also attract buyers who cannot reach the exhibition, which actually expands the influence of the original offline exhibition and strengthens its penetration. For the majority of enterprises, it is necessary to actively prepare in order to be able to participate in various online exhibitions with quality. Compared with the traditional offline exhibition layout decoration, personnel products in place, etc., the online exhibition corresponds to the preparation of the exhibition content in advance, which can be reused for other online exhibitions. Let the history of the company's participation in the exhibition be restricted by distance, time, budget, etc.
For this trend, those who know what to do need to understand more, and those who don't understand must also understand.
This era is developing too fast, and we will not say hello when we are eliminated.