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You are here: Home » How Facebook finds its audience
Can Facebook help business owners find the audience they want? Expand international brands?
Comparison of media/platform search audience:
FacebookAudienceThree orientations
The first type: Core Audience
Population information
Geographic location
Behavior habit
Facebook's core audience-B-side tags
Imagined by the statue of the audience
• Region Age Gender Language
• Demographics
✓ Employer (industry/company)
✓ Job title

• Interest
✓ Keywords in subdivisions
✓ Interested publishing/exhibition

• Behavior
✓ Commercial enterprise attributes and scale
The second kind: custom audience (Custom Audience)
The third: similar audience (Lookalike Audience)
Find more and known customers (custom audience)
Similar crowd
• CRM data
• Members who have already traded websites
• Mobile App users
Use similar audience tools to find contacts with existing customers, prospects and homepage followers
Similar users, this function is not even affected by national boundaries and regions
Summarize Facebook's three major audience positioning methods
Core audience
According to audience location, year
Find basic information such as age and preferences
Potential consumer
Custom audience
According to the information
• Users who have interacted with ads on your fan page
• Users who have visited the website where you installed Pixel
Similar audience
According to the existing CRM database of the merchant as a seed,
Find a similar audience for existing users on Facebook,
Find the target audience on a larger scale and carry out targeted marketing and promotion
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