Google will increase the search weight of HTTPS websites with SSL certificates; from July 2017, Google browsers will be non-HTTPS websites and will prompt non-secure websites. Let's take a look at the specific aspects of the SSL certificate to reflect its importance.
1) Ensure the security of information transmission: When users log in to the website for online transactions, they need to transmit some transaction information to the server. Most of this information directly relates to the user's private information and economic interests, and SSL certificates can prevent information leakage .
2) Improve the authenticity of the website: There are some irregular websites on the Internet today, which has made many users to be more vigilant to prevent network spoofing, and whether they have an SSL certificate has also become an important indicator for the majority of users to judge the authenticity of the website .
3) Improve website visits and transaction success rate: It can be said that this is a chain reaction caused by users confirming the authenticity of the website. After the user has established a sense of trust in the website, it is possible to continue browsing the website or conducting transactions.
4) Contribute to the healthy development of the enterprise: deploying an SSL certificate proves that the website has taken reliable technical measures in compliance with relevant laws and regulations, which is very important for the healthy development of the enterprise.