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Summary of results

to sum up
Online marketing needs to pay attention to the above four things. To sum up, there are four keywords-tools, products, websites, data

1 Tools

The tool is used to find your target market, target customers, and analysis of benchmarking companies. To understand market trends and popularity, you can use Google Trends; select priority markets can use Global Business Opportunities, and analysis benchmarking companies can use SimilarWeb.

Enterprises should pay attention to sorting out the data accumulated in the past offline marketing and customer portraits to determine what kind of customers and what kind of market is your target customer market.

2 products

After companies have clear marketing goals, they can use Google's product portfolio to take advantage of customers' online micro moments and fully expose themselves.

3 Website

The website is the facade of the enterprise. The enterprise must use the website to continuously interact with customers to facilitate inquiries and orders. Therefore, enterprises should pay attention to website construction and provide material text, pictures, videos and certifications that highlight the advantages of products and services.

The biggest obstacle to online marketing is trust, and trust is not built overnight, but through the various details presented by the enterprise on the Internet, let customers gradually know you and trust you.

4 Data

Without the use of accumulated customer data, companies cannot maximize the effect of data. We need to use data to look at the essence through phenomena and analyze marketing effects, so as to adjust and optimize corporate marketing strategies, such as: product strategy prior to market strategy. Here you can use GA to accumulate and interpret data.

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