The extensions you add are sometimes not displayed with the ad. For example, if you enable multiple extensions for an ad, not all of them will be displayed.
To check the status of the ad extension, clickAd extensionlabel. Then, fromView:Select the type of additional information you need from the drop-down menu and check the \"Impressions\" column and \"Status\" column to confirm that your additional information is displayed normally and approved.
AdWords will display your additional information based on several factors:
The ranking of your ads on Google search results pages. Here are some points to note:
There is limited space above Google search results to display ad extensions, and higher-ranking ads can use this space to display additional information first.
The amount of additional information that can be accepted for each lower ad ranking is limited, and generally speaking, in terms of improving the visibility, the effect of ad additional information cannot exceed the effect of ad ranking moving up. For example, suppose your ad is currently in the second position. Assuming that the ranking rises to the first position will increase the visibility by 30%, and adding the second ad extension will increase the visibility by 40%. If this is the case, you will not be able to display the second piece of additional information. In order to get more clicks, you need to increase the bid or ad quality (or both) to move the ad up to the top position. Please note that this restriction does not apply to the top ads above the search results, as it is no longer possible to increase the visibility through this position.
Some extensions will only appear in ads above search results.
Additional ad extensions you have enabled. In each auction, we generally display the most useful combination of additional information and format that can bring the best advertising performance and the most useful display conditions.
See below for tips on additional information for specific ads.
Seller ratings are indicators for sellers. This means that you must provide paid products or services to customers, or provide a shopping platform for buying or selling products or services before you can display seller ratings.
AdWords will display your sitelinks based on several factors, including:
Here’s how to increase your chance of showing sitelinks:
AdWords will display your promotional message based on several factors, including:
Here are ways to improve your promotional information display opportunities:
Your ad group needs a certain amount of traffic to display Google forwarding phone numbers. There are no minimum traffic requirements to display call extensions, but due to space, quality, and other constraints, call extensions may not always be displayed.
If you have activated call extensions with Google forwarding phone numbers (available forEligible countriesPhone number), you can get a detailed report on the number of calls. However, to display the forwarding phone number, your call extensions must reach a minimum number of clicks within 4 weeks.
You may need to improve your ad rank or keyword quality to allow location extensions to display. If you need us to help you solve the problem, you can alwayscontact us。
Additional review information is displayed below the search ads, and you can quote or rephrase the content of praise, testimonials, or compliments without change.
Review extensions will only appear with Google Search Network ads targeted to desktops and tablets, not with Display Network campaigns or mobile devices.
Only one review can be displayed with your ad at a time. If you submit multiple reviews, only the first approved review will serve with your ad. You can use the same review in multiple campaigns or ad groups.
To check the approval status of a review, go toAd extensionLabel and fromViewChoose from the drop-down menuAdditional review information. Check the \"Status\" column to see if your review has been approved or disapproved. If your review is disapproved, please check ourAdditional review information policyTo find a solution to the problem.
You are responsible for ensuring that you have the right to use specific reviews in your ads. The review publisher can fill inPublisher review exit form, Requiring advertisers that cite their reviews to remove their published content from the additional review information. After the publisher submits the form, we need about 1-2 business days to delete its content.