With the continuous upgrade of Baidu's algorithm, the website's external chain can be said to be more and more difficult to do, and many people even give up the external chain. In fact, to do the external chain, you must understand what kind of external chain is valuable and know what kind of external chain is. What kind of value can be done outside the chain.
1. Plain text links
A plain text link is a URL link that cannot be directly clicked on. It can increase the visibility of the website, attract crawlers, promote inclusion, and can also introduce traffic. However, it cannot directly vote on the website and has no direct effect on the ranking of the website. It is mainly through drainage. To influence the ranking of the website.
Hyperlink external links are URL links that can be directly clicked. In addition to the role of plain text links, hyperlinks can be directly clicked into the website, which can not only increase the website's traffic to a greater extent, but also directly promote the ranking .
3. Anchor text link
Anchor text links are the best for website ranking and have a direct recommendation, especially in the early stage of website ranking. Anchor text can greatly speed up website ranking.
It can be said that these three links are very valuable to the website. Now the branding of the website is a particularly important issue. Outer links can increase the exposure of brand names and brand URLs. Second, outer links can attract spiders to crawl better and promote the inclusion of the entire site. Finally, website optimization requires data analysis And, the more data the more accurate, the external chain can introduce a lot of natural traffic, which can facilitate us to better analyze the website data, adjust the website structure, and understand user behavior.