Promotion background analysis:
1 LinkedIn is the world's largest business social platform, and the world's top 100 companies have their own business presence on LinkedIn.Currently, the number of LinkedIn users exceeds500 million, Company's main pageMore than 4 million, covering the world 200Multiple countries with 24 An official language version.\"No social, no marketing\". Now foreign trade companies have already started the idea of draining foreign trade independent websites from various foreign trade marketing channels. All the promotion (customer list + mass mailing + social media) are directed to independent stations.但Follow-up follow-up, the mail is too far, the phone is too close, customers can feel more comfortable way can not bypass social media! ! !
2Different platforms are suitable for different people. America'sAfter B2B marketers tried various social media marketing strategies and tools, they found that some social platforms performed better than others. In September 2016, Regalix surveyed \"For B2B marketers, which social platforms perform best\", linkedIn ranks far higher than other channels, such as Facebook and YouTube.
LinkedIn advertising advantages:
1 Take the initiative to deliver and deliver accurately. LinkedIn ads can target customer groups at the early stage of delivery, and the ads are delivered directly to the customer's homepage, so all the customers are quality customers, and good steel is used on the blade. Invalid customers will not incur clicks on the ads.
2 Fission spread, the content is king. LinkedIn ads spread and advertise to ad users 2 times (this part is free of charge) by means of re-rating, etc., and easily reach 10,000 impressions. High-quality content can bring explosive traffic growth to the official website in the short term.
3 One-click follow-up and retain customers. LinkedIn advertising attracts target customers as fans through the promotion of LinkedIn's homepage, and promotes cooperation through content guidance. The sales atmosphere will slowly ferment and enquiries will continue to be achieved.
4 Sales form to facilitate inquiry. LinkedIn advertising can quickly discover potential customers through the form of sales forms, and bring a large number of inquiries through a small amount of cost (data shows 200/quality inquiries) in the short term, creating profit value for the company.