The first thing to do is to position yourself. According to its own ability, you can determine what kind of products can be produced, which can determine an appropriate position for yourself in the target market, distinguish it from competitors' products, and make it easier for consumers to choose. And by the product quality, brand influence, market competition, etc., formulate a suitable price positioning.
Second, we must meet and guide customers' needs. The needs of customers are often different, and we often cannot change these differences. Therefore, we can only make timely adjustments to meet the different needs of customers. Regardless of which company wants to win the favor of customers, they must ask themselves whether they bring unique value to customers. Apple and Nokia are an example. Both are mobile phone companies, and they have also met the current market demand. However, Apple has created and guided new customer needs, so that they can grasp the market. The backward ones can only be eliminated.
The third is to understand the market environment. The impact of the market environment on marketing is divided into many aspects. China’s market changes are mainly concentrated in the economic environment, market demand and competition. How to grasp and adapt to market changes in a timely manner, take advantage of the market opportunities found in it, and avoid potential environmental crises are Every enterprise must pay attention to and study the subject seriously.