The direct role of a marketing website is to obtain sales leads and get orders. Behind this, the marketing website is actually for a specific marketing goal and can integrate the company's marketing ideas and marketing methods into the development of the entire website. Including the process of planning, design, and online operation. Sunac Media believes that marketing websites have great advantages for small and medium-sized enterprises. The specific performance is as follows:
1. User experience upgrade
Marketing websites have made great efforts in user experience. Any operation with a reasonable user experience will be added, such as website access speed, website structure optimization, website content writing, website style design, website credibility display, website contact information Wait.
2. Website SEO optimization
The purpose of optimization is to be able to have a good ranking in the search engine. Here we need to optimize the title of the website, optimize the content, optimize the keywords, etc.
Title optimization: whether targeted keywords are optimized on the homepage, product pages, and news pages; content optimization: core keyword content repetition frequency, content update rate, content originality; keyword optimization: enterprise SWOT analysis, superior products and services, key Word list.
3. Easy to operate background
The background management system is the key to determine the success or failure of the marketing website. A good background has an agreed management system, news release system, product system, online message system, etc.
Management background: unified website management background login port, convenient for whole station management; news system: timely release company news, industry news, industry related knowledge; product system: self-management products, convenient and easy to use, timely modification of product and service information; Online survey: interact with customers and get the most direct and real data directly in front of the front line, which is conducive to market decision-making.
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