There are two ways to promote a website, one is SEO and the other is SEM. For most websites, SEO is the mainstream method. Why is this? What are the advantages of SEO over SEM?
1. Comprehensive effect
SEO is an optimization change to the website itself, and promotion is effective for different types of search engines. SEM is a commercial cooperation with a search engine and is only effective for this search engine.
2. No additional costs, low cost
SEO is to make changes by itself. In addition to the necessary consumption of its own work, no additional cost is required, and SEM is the more costly the more effective, so SEO is more economical.
3. The effect will not disappear as the work stops
The effect of SEO will not disappear. SEO is the optimization and improvement of the essence of the website itself. Just like a person who has improved himself through learning and training, it will not disappear without SEO, and the traffic will disappear. SEM is like a person who bought a luxurious dress and got a moment's attention. If the dress is gone, the effect will be gone.
4. Everyone even recognizes the SEO website ranking
With the popularization of network knowledge, netizens have gradually been able to distinguish the difference between snapshots and promotion. Compared with the website ads that rely on the SEM money offensive in the front, everyone will naturally prefer a more authoritative natural ranking. SEM can gain everyone's trust, so websites that use SEO to improve rankings will naturally get higher CTR than SEM websites.