Website building brand awareness
Brand cognition is an important part of brand equity and a standard for measuring consumers' understanding and understanding of brand connotation and value. Brand recognition is a manifestation of the company's competitiveness, and sometimes becomes the company's core competitiveness.
Most of my country's export products are low-priced products in the world market, and the profit margin is low. Enterprises take the primary goal of obtaining more orders and lack the awareness of independent brand building. In terms of website construction and promotion, it is more positioned to find customers and increase sales, and the positioning is relatively low-level. Now that Internet marketing has matured, companies can use this to shape their corporate brand image, enhance brand awareness, and conduct brand marketing.
Product quality and after-sales service level are the primary and most important factors in brand building. On the website, the product introduction, production process and process, the selection of raw materials, and transparent production are updated in a timely manner. At the same time, a premium strategy is adopted in response to consumer psychology.