Display Planner is a free AdWords tool that you can use to plan your advertising campaigns on the Display Network. To get started with Display Advertising Planner, you only need to provide a few basic details: your client’s interests or landing pages. The Display Planner will then generate positioning reference tips and provide estimates of impressions and historical cost to guide you in planning.
You can save the draft directly into your AdWords account as a new campaign, or add it to an existing campaign or ad group. You can also download the draft and review or add it later.
Your customers’ interests, such as keywords, categories, or websites related to the brand or product you want to sell.prompt: If your goal is very specific and you want to narrow the scope of the reference tips, please enter multiple details. If you want to know what online advertising resources are available and get a variety of tips, please enter less detailed information.
ClickGet ad group tips或Get placement tips. You’ll see references based on the details you provided, as well as estimated impressions and historical costs.
在Specific positioning reference tipsOn the tab, you will find reference tips for keywords, interests, topics, placements, demographics, and remarketing. NearbyAd group tipsIn the tab, these targeting tips have been divided into ready-made ad groups.
Click the double arrow »next to the ad group idea or specific targeting idea you want to add to the draft ». The reference tips you added will be displayed under \"Your Draft\".
The first idea you added to the draft will create a new ad group under \"Your Draft\". You can continue to add ideas to this ad group, or you can click the \"+\" symbol to create other ad groups.
If you want to edit your ad group, click the ad group to highlight it, then add or remove specific targeting ideas. After you add or delete ideas, the estimates will be updated accordingly.
prompt: When you add ideas, please manage your drafts just like managing campaigns in AdWords, which means creating ad groups with clear themes.