The \"Status\" column on the \"All Campaigns\" page shows whether the campaign is active and whether it is limited by budget. When you view account reminders and top-level statistics, you can use the \"Status\" column to confirm whether your campaign is running as expected, or to resolve any issues that may prevent your campaign from running.
The \"Status\" column on the \"All Campaigns\" page will show the current status of each campaign in that account when you log in to your AdWords account. On this page, you can see the status of each campaign you created, and you can also discover any unexpected issues related to the campaign.
If you find that the campaign is not running as expected, please visit the \"Ad Group\", \"Ad\" and \"Keywords\" tabs on the AdWords campaign page to view the ad group status, ad status and keyword status And resolve any issues that may hinder ad serving. For video campaigns, please visit the \"Ads\", \"Video\" and \"Targeting\" tabs on the \"All Video Campaigns\" page to resolve any issues that may prevent video ads from serving.
Here are the various campaign states, what they mean, and the next steps:
|effective||It is active and can display ads.||If your campaign is marked as \"active\", but you still cannot see the ad, please refer toTroubleshoot and fix。|
|Paused||Is inactive because you have suspended it. After the campaign is paused, your ads will stop showing and no new charges will be incurred until you resume them.||Learn howResume campaign。|
|Removed||Is inactive because you have removed it. Removing a campaign is equivalent to permanently deleting it. Once the campaign is removed, it cannot be restored.||Learn moreHow to create and manage multiple campaigns。|
|Not delivered||Is inactive, but has been scheduled to be activated on a future day.||Learn howChange the start date of a campaign。|
|over||Is inactive because the scheduled end date has passed.||Learn howChange campaign end date。|
|Suspended||Is inactive because your prepaid account balance has been exhausted. Accounts that are temporarily suspended will not display ads or incur new charges until you replenish your account under \"Billing\".||Learn howAdd funds to the prepayment account。|
|Limited by budget||Is active, but due to budget constraints, ads can only be displayed occasionally. You can hover your mouse over the bubble icon next to this status to view \"Recommended Budget\".||Learn moreBudget tips,thenAdjust your campaign’s budget。|
If you have a large number of campaigns, or if you only want to view specific types of campaigns, you can optimize the types of campaigns displayed on the \"All campaigns\" page.