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Understand the status of your campaign

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

The \"Status\" column on the \"All Campaigns\" page shows whether the campaign is active and whether it is limited by budget. When you view account reminders and top-level statistics, you can use the \"Status\" column to confirm whether your campaign is running as expected, or to resolve any issues that may prevent your campaign from running.

Where to check the status of your campaign

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignTab to go to the \"All Campaigns\" page.


    If you want to change the status of a video campaign, click in the lower left corner of the pageAll video campaignsLink and follow the instructions below.

  3. Find the \"Status\" column next to the \"Budget\" column.
Campaign status

How to interpret campaign status

The \"Status\" column on the \"All Campaigns\" page will show the current status of each campaign in that account when you log in to your AdWords account. On this page, you can see the status of each campaign you created, and you can also discover any unexpected issues related to the campaign.

If you find that the campaign is not running as expected, please visit the \"Ad Group\", \"Ad\" and \"Keywords\" tabs on the AdWords campaign page to view the ad group status, ad status and keyword status And resolve any issues that may hinder ad serving. For video campaigns, please visit the \"Ads\", \"Video\" and \"Targeting\" tabs on the \"All Video Campaigns\" page to resolve any issues that may prevent video ads from serving.

Here are the various campaign states, what they mean, and the next steps:

Campaign status

Specific meaning

Next steps

effective It is active and can display ads. If your campaign is marked as \"active\", but you still cannot see the ad, please refer toTroubleshoot and fix
Paused Is inactive because you have suspended it. After the campaign is paused, your ads will stop showing and no new charges will be incurred until you resume them. Learn howResume campaign
Removed Is inactive because you have removed it. Removing a campaign is equivalent to permanently deleting it. Once the campaign is removed, it cannot be restored. Learn moreHow to create and manage multiple campaigns
Not delivered Is inactive, but has been scheduled to be activated on a future day. Learn howChange the start date of a campaign
over Is inactive because the scheduled end date has passed. Learn howChange campaign end date
Suspended Is inactive because your prepaid account balance has been exhausted. Accounts that are temporarily suspended will not display ads or incur new charges until you replenish your account under \"Billing\". Learn howAdd funds to the prepayment account
Limited by budget Is active, but due to budget constraints, ads can only be displayed occasionally. You can hover your mouse over the bubble icon next to this status to view \"Recommended Budget\". Learn moreBudget tips,thenAdjust your campaign’s budget


Click the \"Status\" column heading to sort your campaigns by status.

Filter campaigns to view \"All\" campaigns, \"All enabled\" campaigns, or \"All but removed\" campaigns

If you have a large number of campaigns, or if you only want to view specific types of campaigns, you can optimize the types of campaigns displayed on the \"All campaigns\" page.

  1. To access the \"All Campaigns\" page, go to the \"Campaigns\" main tab and click on the left navigation bar\"All campaigns\"link.
  2. Click on the \"\"Campaigns\"\" label directly under this pageDrop-down menu buttonAnd select ViewAll enabledOf campaigns orAll not removedCampaign.
  3. You can click on the drop-down menu button at any timeallTo return a complete list of campaigns.
Filter campaigns

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