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Understand keyword status

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


You can use keyword status to see if your keyword is valid. If your keyword fails to trigger any ad impressions, we’ll tell you where the problem is. To check keyword status, please visit in your AdWords accountKeywordTab, and then view this information in the \"Status\" column of the statistics table.

How to check keyword status

You can check the keyword status in the \"Status\" column of the statistics table. The specific steps are as follows:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. Click at the topCampaignlabel.
  3. ClickKeywordlabel.
  4. View the \"Status\" column.
  5. Next to each keyword is its current status.

How keyword status is displayed

KeywordThe \"Status\" column on the label will display the latest status information of the keyword when you log in to the account or refresh the page.

Status type Examples
Status you control Campaign paused or removed
Status related to the keyword’s current stage of the review process effective
Affected by other factors Low search volume, lower bid than first page bid estimate

Meaning of keyword status

You can use keyword status to see if keywords can trigger ads to show to your target customers. In general, your keywords will be in one of three general states:

  • Can trigger ads
  • Cannot trigger ads because you have paused or removed keywords, ad groups, or campaigns
  • Unable to trigger ads due to problems with your account or keywords

The following are the various keyword states and their meanings:

Keyword status meaning Next steps
Campaign paused The keyword is inactive because you paused the campaign. If your campaign is paused, the keywords in that campaign will stop triggering ads. Learn howResume campaign
Campaign is not running Since your campaign is scheduled to start running at a future date and no ads are currently displayed, the keywords are inactive. Learn howChange the start date of a campaign
Campaign removed Since you removed the campaign containing these keywords, the keywords are inactive. Learn howReactivate campaign
Campaign has ended Your campaign is inactive because the scheduled end date of your campaign has passed, so the keywords are inactive. Learn howChange campaign end date
Ad group paused The keyword is inactive because you paused the ad group. If you pause the ad group, the keywords in that ad group will stop triggering ads. Learn howResume ad group
Ad group removed Since you removed the ad group, the keyword is inactive. If you remove an ad group, the keywords in that ad group will stop triggering ads. Learn howReactivate ad group
Paused The keyword is in an invalid state because you paused it. If you pause a keyword, the keyword will no longer trigger ads and no new charges will accrue until you reactivate it. Learn howEnable keywords
Removed Since you removed the keyword, it is in an invalid state. The removed keywords will no longer trigger ads. Learn howAdd keywords
effective The keyword is active and can trigger the display of ads. In some cases, even if no ads are currently triggered, your keywords may be marked aseffective. This is because effective keywords triggering ads can be affected by bids, Quality Score, or other factors. You don’t need to do anything.
Below first page bid estimate The keyword is active and can trigger the display of ads. But it’s not enough to show ads on the first page of Google search results. Learn howLet your ads show on the first page of Google search results
Disapproved The keyword is in an invalid state and cannot trigger ads. When the keyword's status is \"disapproved\", it usually means that the keyword violates one or more of ourAdvertising policy(E.g. keyword destination URL policy). Please check ourAdvertising policyTo confirm whether your keyword violates one of our policies.
The site has been suspended The keyword is in an invalid state and cannot trigger an ad, because the site pointed to by the ad violates one or more of ours in the ad group to which the keyword belongsAdvertising policy Hover your mouse over the status bubble for more details, or check ourAdvertising policy
Low search volume Due to the low search traffic of keywords on Google properties, keywords cannot trigger ads. This means that your keywords may not be relevant to the user’s search, or may be too specific or not commonly used. As long as the search for these keywords has increased, these keywords will be re-enabled and start triggering ad impressions. Learn howUse Keyword Planner to get keyword ideas and traffic estimates
Rarely displayed due to low quality score The keyword has a low Quality Score and cannot trigger ads You should consider removing the keyword and adding more relevant keywords to your account. Other factors, such as landing pages, may also affect your Quality Score. Learn moreQuality score
Only a few pages match The keyword has been temporarily disabled because there are very few matching pages, which means that the keyword is not common in the content of the Display Network. You may consider adding more relevant keywords to your account.

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