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Understand ad status

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

adThe \"Status\" column under the label can indicate whether the ad is valid and why it is in its current state. The status of the ad reflects the changes you made to the ad or its campaign, and whether the ad has been approved by AdWords policies.

How to check ad status

  1. access http://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Clickadlabel.
  4. Locate the \"Status\" column next to the \"Advertising\" column to view the status of the ad.

How to interpret ad status

adThe \"Status\" column under the label will display the latest status information of your ad when you log in. The following are the different types of advertising status:

  1. Paused
  2. Not delivered
  3. over
  4. Removed
  5. under review
  6. effective
  7. Approved
  8. Approved (unhealthy content)
  9. Approved (Adult)
  10. Approved (restricted)
  11. Disapproved
  12. The site has been suspended

Here we will only introduce 4 ad statuses that you have control over:

  • Paused: Is inactive because you have suspended it. The ads will not show when paused, nor will they incur new charges until you resume them. If you have paused the campaign or ad group that this ad is in, you will alsoadUnder the tab, you can see the status of \"Campaign paused\" or \"Ad group paused\". Ads that are paused also need to be reviewed by us. The purpose of our review of suspended ads is to ensure that these ads comply with AdWords policies and applicable laws. At the same time, if these ads are approved during the review, they will start running immediately after the suspension is lifted.
  • Not delivered: Inactive, but scheduled to start running on a future date. If this ad’s campaign or ad group is not running, you will alsoadUnder the tab, you see the status \"\Campaign not running\" or \"Ad group not running\".
  • over: Inactive because the scheduled end date has passed. If the campaign or ad group that this ad is in has ended, you will alsoadUnder the tab, you see the status \"\Campaign ended\" or \"Ad group ended\".
  • RemovedIs inactive because you have removed it. Once removed, the ad will neither show nor incur new charges until you reactivate it. If you have removed the campaign or ad group where this ad is located, you will alsoadUnder the tab, you see the status \"\Campaign removed\" or \"Ad group removed\".

The remaining types of status are related to the approval or disapproval of the ad.

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