The process of building a website for a foreign trade enterprise is to consult, plan, build and maintain the website, and to match online marketing is very important.
1. Domain name selection of foreign trade websites.
The domain name is short and easy to remember. Use the .COM domain name for foreign markets as much as possible, which will make foreign customers more agree with your company. It is more important to include keywords. If the domain name that contains the keyword you want to register is marked out, you can try to register the relevant domain name. Such a domain name may also have the same effect.
2. Selection requirements of foreign trade website server.
The construction of a website by a foreign trade enterprise requires the selection of a server. A good server is a must for the enterprise. The loading speed of customers visiting websites largely determines whether customers will continue to pay attention to enterprise products. A website that often fails to open will not only bring extra customer resources to the enterprise, but will also damage the corporate brand image.
3. Requirements for making web pages on foreign trade websites.
A very well-designed homepage will have an excellent publicity effect on the companies that own it, to a certain extent represent the image of the company or enterprise, and bring more business opportunities to them, so more and more companies are in Set out to create a web page that reflects your own characteristics and has excellent publicity. But at present, most enterprise sites have little information and rarely update them. Basically, they only pile up the information about the enterprise, just like an electronic briefcase, which is not desirable.
4. Promotion of foreign trade websites.
No matter how rich the content of the website is and how beautiful the page design is, but this website cannot fail with high traffic. The wine is also afraid of deep alleys. First plan the website's promotion plan, and plan and integrate some promotion methods in a planned way. On the one hand, the user promotes the website himself, for example, through the media, business cards, letter paper, envelopes, prints, products, etc., to mark your website. On the other hand, through electronic publicity on the Internet, such as search engine joining, friendly links, online advertising, mail promotion, etc.
5. Management and maintenance of foreign trade sites.
In order to maintain the best image of foreign trade enterprises on the Internet, site management and maintenance and content update are very important. Management and maintenance not only refers to the smoothness of network links and the normal operation of servers, but also includes site creativity, content extension, and visitor services. It reflects the vitality of an enterprise's website, the importance it attaches to visitors and the attitude of e-commerce. In addition, the establishment of e-mail boxes, the establishment of site visit statistical analysis reports, and online image planning are all issues that companies must consider.
The process of building a website for a foreign trade company is roughly these aspects. The specific planning needs to be subdivided according to different product types.