the Internet+all's rapid progress, is your business website still doing website operation? You need to know that the current corporate website is not only a display platform for your company’s products, but also a very good one.Marketing platform, Do you know this?
along withMarketing websiteKeeps standing out, many corporate websites only value themselvesWebsite marketing, And greatly ignored the website operation, even said to give up website operation, then why this happens?
The company's own situation:
First of all, because of the company's own reasons, because the company's understanding of website operation is not very deep or there is no understanding of this aspect, many companies still use the traditional model, plus the company itself is usually too lazy, thinking that operation is Language, the significance of existence is not great, and the value it possesses is not high。
Because at the earliest time companies usedB2C and B2B platformsFor example, (Ali, HC, Made in China, etc.) or some other free platforms for product launches to expose to attract traffic, although there is traffic, but it is not ideal to turn into an effective inquiry (inquiries, but large Part of it is invalid enquiry. The quality of the enquiry cannot be guaranteed due to competition from peers).
In fact, staff who understand website operations should understand that website operations are long-term tasks, andSEO optimizationIt's almost the same, you can't see the effect immediately, so many companies choose to give up website operation. , Because website operation is a long-term task.
Purpose of website operation：
Many companies are unable to answer such questions when they ask companies, because they do not understand, and they do not understand when they ask their peers.Therefore, objectively thinking that website operation is meaningless at all, so most enterprises just set up a website. Then the question is coming, have you ever thought that the final drainage of your online marketing will almost always come to youCorporate websiteon? However, you are not operating, and the official website is still veryLowof. When customers enter your website, they often stay on your website for a short time (website bounce rate) is high. Because your website doesn't have anyOperational thinkinginside. Can't improve your brand. If you run a good corporate website, then users will stay on your website directly to achieve conversion.