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Specify landing page URLs for keywords

Views:1     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


You can use keyword landing page URLs to direct users to pages on your website that are related to specific keywords. For example, if you use the keyword \"Paris shirt\", you can specify the keyword landing page URL to direct users to the section of your website that sells Paris T-shirts. This advanced strategy is best for tracking purposes.

This article describes how to add the \"Final URL\" column and how to use this column to specify keyword landing page URLs.

Explanation

How to set up the \"Final URL\" column

  1. Login to your AdWords account
  2. ClickCampaignlabel.
    • For \"Search Network only\" or \"Search Network and Select Display Network\" campaigns, go toKeywordlabel.
    • For \"Display Network only\" campaigns, clickDisplay NetworkTab and clickDisplay network keywordslabel.
  3. Click above the statistics tableAnd selectEdit column
  4. selectAttributes,then clickFinal URLBesideAdd to
  5. Clickapplication. You willKeywordA new \"Final URL\" column is seen in the label’s performance data table.

How to add keyword landing page URL in \"Final URL\" column

  1. Click the \"Final URL\" column next to the keyword for which you want to specify a landing page.
  2. Enter the URL, which can contain up to 2048 characters.
  3. Clicksave

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