Small languageAs the name implies, it is a foreign language that is only used in a few countries compared to English, which is a widely used foreign language. Is it necessary for companies to have small language websites? What advantages does the small language website bring? Let's take a look below.
Six advantages of small language websites
the first:Small language websiteFor companies, improve communication
This may not be surprising, but multilingual websites improve communication! English can still dominate the Internet, but this does not mean that everyone wants to buy from English websites. A Common Sense Advisory survey found that 75% of non-English online shoppers tend to purchase products in their native language.Another 60% rarely visit English websites. If you start thinking about the size of the world and the fact that more than half of all Internet users are in the Asia-Pacific region, then it starts to become clear. Localizing your website into other languages will improve global communications.
second:Small language websiteReach a wider audience
Less than one-fifth of all Internet traffic comes from the United States. This means that if you have a popular product or service at home, 80% of people in the world do not see it! But people all over the world have similar needs and needs. French people take a bath, Russians need productivity apps, and Chinese customers like to stay healthy. The similarities continue. Taste blends globally. Speaking multiple languages allows you to reach more viewers, who may also be interested in what you want to sell.
third:Small language websiteBetter customer satisfaction
Localized websites can increase customer satisfaction. Suppose you have spent time localizing it. Your user experience is optimal, your shopping cart is running, and your information is attractive. If customers think you really care about them, and you are already troubled by customizing your products or services to meet their needs, then this will naturally foster higher customer satisfaction. This means better reviews, repeat business, more customers and a common win-win situation.
fourth:Small language websiteSearch engine promotion
Wait, did anyone say that search engines have improved? Like better SEO? Yes! Localizing your website into different languages can improve your local SERP ranking. How could this be? Because when you translate and localize the website into different languages in different regions, you can meet customer needs.You are optimizing your website for key search criteria in Germany, Colombia, United Kingdom, or wherever you plan to conduct business. You translate the French customer's website into French. You are really listening to users’ needs and paying attention to how they search. This means that the ranking has risen and started from Google Drive! ,
fifth:Small language websiteHigher ranking due to lower competition
Although this statement may be true and depends on your niche, one thing is certain: you need to complete it as soon as possible. With the rest of the world exposed to the fact that website localization is vital, it will not be a competitive advantage for a long time. What happens if you don’t localize? You will be at a competitive disadvantage. Not only will you lose a company that is well-known and passionate about the local area. But you will fight better localization with other foreign companies.
sixth:Small language websiteMassively increase your audience
Localizing your website will not only give you access to a wider audience. It will give you the opportunity to increase your audience on a large scale. You will be seen by a large number of potential buyers. There were more than 3.5 billion Internet users registered in 2016, which is a huge market!
With so many benefits to localize your website, this is an easy one. If you are doing business internationally, or want to break into a new market, you need aSmall language website, Walking and talking like a local. So, now your ideas have been explained why you need to do this, and you need an experienced localization provider to tell you how.Then please contact us!