Internet marketing, which is the core of e-commerce, has set off a new upsurge in website construction. In the past, most enterprise websites only focused on display, and the marketing was not strong. Today, enterprise construction websites consider marketing more, and marketing-oriented websites can only be more effective. Good to create greater benefits for the enterprise. Here are a few reference standards!
1. Convenient and easy to maintain website content management system
Enterprise website construction has experienced html pure static pages, dynamic ASP pages, the former is good for optimization, but not conducive to maintenance, the latter is good for maintenance, but not conducive to optimization. Now we need a dynamic background that can be operated, and the foreground can generate static html. The convenient and easy-to-manage website system can reduce the maintenance cost of enterprises and increase the speed of website content maintenance.
2. Friendly user experience
First of all, it is emphasized that the marketing website is a website for marketing purposes. The div and css architecture should be used to reduce the speed of webpage opening. The navigation is clear, there are no dead links, and there are good links between the pages.
3. Good search engine performance
As an important method of website promotion, search engines should consider whether they have a good performance for search engines in the construction of enterprise websites. Each page must have a corresponding title, keywords, and description.
Four, intact content support
For marketing websites, it is necessary to have intact website content, which can better promote customers to further understand products or services, and answer common customer questions. These contents can improve work efficiency.
5. Powerful online communication function
For marketing websites, it is necessary to use the interactivity of the network to better serve marketing services, online QQ, online customer service, and online message answers.
Six, perfect website monitoring
As a marketing website, perfect website monitoring, detailed statistics on the source of the website and customer information is particularly important, so that you can track the customer's trends, can be used for enterprise website performance statistics, can also be used for later Further improvement and adjustment of the website.