What is a marketing website?
Marketing website refers to the modern network marketing concept as the core, site planning based on corporate marketing objectives, with good search engine performance and user experience, a complete effect evaluation system, can effectively use a variety of means to obtain business opportunities and improve product sales performance And brand awareness sites.
Seven steps for the construction of marketing websites.
1. Clear structure The website structure planning mainly considers the user's thinking habits, and guides the user's operation to achieve the expected goal smoothly.
Second, comfortable interface planning Web site vision must proceed from the user's aesthetic habits, and should never rely on their subjective desire to determine visual performance.
3. Outstanding selling point The selling point of the product is the core element of the website planning. Whether it can impress users is mainly whether the product page has a strong sales force, and the core of the sales force lies in refining the core selling point of the product.
Fourth, good search engine performance Search engine performance, in fact, contains two major parts, one is the keyword strategy planning of search engine optimization, the second is some functions of website SEO.
Fifth, a sound customer service system Customer service communication is a key part of the entire sales system, the website should set up the most convenient way of customer communication.
Six, safe and stable system environment The server or space security, access speed, program safety and stability, error-free and other factors are the basic support for the website to achieve transactions.
7. Real-time status monitoring and data analysis The running status of the website server, whether the website program is beneficial to the search engine, which content is included on the website, the visitor situation and analysis of the website, the performance of various keywords on the website, and the ranking of various link pairs on the website Effect
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