If you have ever planned a vacation, you will know how important it is to set a spending limit and reserve space for unexpected expenses. Similarly, you can set your campaign’s daily budget through AdWords, and you can change it at any time.
In AdWords, you can choose a daily budget for each campaign based on your advertising goals and the approximate amount you are willing to pay each day.
If you are used to using monthly advertising budgets, you can calculate the daily budget this way: divide the monthly budget by 30.4 (the average number of days in a month).You can also createShared budget, This budget allows you to allocate budgets for multiple campaigns.
The daily budget applies to a single campaign, not all campaigns in your account. Here are the specific steps to set a daily budget for a new campaign:
You can change the daily budget (an unlimited number of times) at any time. You canCampaignEdit the campaign’s daily budget under the tab, as follows:
You canSet upEdit the campaign’s daily budget under the tab, as follows:
If you want to modify the budget for multiple campaigns at the same time, follow these steps:
You will see these adjustments in your account immediately after changing the campaign’s daily budget. Depending on when you modify the budget, your campaign will use the budget in different ways. Specifically, your budget will change as follows due to the time or frequency of your changes:
Campaigns usually use up 50% of the budget in the first half of each day and the remaining 50% in the second half. However, if the user’s demand for your ads reaches a peak in the morning, your daily budget may be used up by 70% in the morning.
At this time, if you modify the budget around noon, you may need to spend an additional 50% of the new daily budget in the afternoon, which may result in the total expenditure on the day being slightly higher than either of the new daily budget and the old daily budget. The reason for this is that, within your monthly cost limit, the system will slightly overuse your daily budget during the days with high traffic within a month to offset each Daily budget remaining.
If you significantly reduce your daily budget, you may also cause your ads to slow down significantly for the rest of the day。
|Multiple times a day|| |
The system will charge you according to the highest daily budget you selected on that day.
The amount you will pay in the current month will not exceed the following amount: New budgetMultiplyDays remaining in the month,PlusThe total cost of the campaign before the budget change.
For example, suppose your daily budget on November 24 is 5 yuan, and you have already spent 113 yuan in that month. If you change the daily budget to 10 yuan on the 24th, what you need to pay in November The fee will not exceed the following amount:
113 yuan spent before the 24th + (10 yuan/day X the remaining 7 days) = 183 yuan
|Multiple times a month|| |
The calculation method is the same as when the budget is changed in the middle of the month.