Seo optimization plan for foreign trade enterprise website

Foreign trade enterprise website structure and module layout

1. Procedures of foreign trade enterprise website

Enterprise websites generally do not involve much content, only need to do a good job on the website structure and internal layout, generally can complete 40% of SEO work.

2. Domain SEO optimization

Once the domain name of the enterprise website is about to be successfully filed, you can immediately perform a 301 redirect to the domain name and then make the absolute address of the preferred domain within the website.

3. 404 pages

After making the basic 404 error page, add the company profile and contact information (QQ or mobile phone number priority)

4. Column setting of foreign trade enterprise website

The column order is generally as follows: product categories-customer ordering standards/instructions-company introduction-contact information-product FAQs.

First classify the products of the enterprise, and lay out according to the heat, with the hottest column at the front.

5. Page layout

The website is divided into three columns, the left side is the product navigation, the middle part is the information body, the right side is the list of common problems and some information.

6. Product page layout

As an enterprise website, the product list or specific product pages are important pages. We need to spend more time on these pages, which can greatly improve the conversion rate. The good layout of the product pages not only allows users to be more comprehensive To understand your products, you can also make internal links to the website. The product list has specific categories of recommended products, new product displays, popular orders, and pay attention to keyword density and layout. The specific product page needs to have an obvious link back to the product list. The purpose of this link is to require more users to click. The export link of the control page in the product specific description. The side is the common problems of the classified products. The bottom of the page can be done The top hits of all products are ranked. If the product does not meet the needs of users, you can also guide users to learn about other products.

7, Information page

The information pages of the enterprise website are all for product pages, including company introductions. All the article information is to introduce the advantages of the product and the company's ability to produce or sell products, to increase users' interest in the product, thereby promoting sales. The news page can call the latest product at the bottom, and the FAQ page can call the list of popular order products. News information can be appropriately added to the import link to the product page, followed by product issues or customer order information (these pages also need to be assigned some long tails).

8. Contact us

You can make a banner picture at the head of the website and write the contact information on the picture, so that the user can directly find the contact information without entering the \"Contact Us\" page. The specific \"Contact Us\" page pays attention to the opening speed of the page, this page only needs to call some popular ordering products and common problems.