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\"Search Network Only\" Campaign Introduction

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

With \"Search Network Only\" campaigns, you can show your ads to users who search for your information on the Google Search Network.

This article describes the different components of the \"Search Network only\" campaign and how to use them.

working principle

Ads match the search results page based on the words or phrases the user searches.

For example, if a user searches for \"\"home plumbing repair\"\" on Google, they may see ads that use this phrase as a keyword.

When to choose this campaign type

When users are interested in finding information similar to the products or services you provide, they are more likely to find your ad very useful and click on it.

We recommend that you use this campaign type in the following situations:

  • You want your ad to appear next to Google search results
  • You only want to attract users who search for your specific product or service

\"Search Network Only\" campaigns usually focus on prompting users to take action, such as clicking on your ad or calling your business. This type of campaign will show ads to users who are actively searching for information.


Suppose you are engaged in home repair business, although the scale is small, but the business is busy, and the pipeline repair service among them generates the most revenue for you.

Then, using the \"Standard\" setting\"Search Network only\" campaign type allows you to ignore all advanced settings and only target your text ads to users with higher potential value, which is to search for home plumbing repair services User.

\"Search Network Only\" Campaign Subtype

\"Search Network Only\" There are two sub-types of campaigns that allow you to display keyword-targeted text ads on the Google Search Network.

Search network only (standard)

Available features
  • Basic location targeting
  • Basic bid and budget settings
  • Commonly used ad extensions can include phone numbers, URLs, geographic locations, or social links.
  • Language positioning
Unavailable features
  • Advanced social and experimental settings
  • Ad schedule settings and ad delivery method options
  • Advanced location options
  • Mobile app extension
  • Advanced keyword matching
  • IP address exclusion
  • Dynamic tracking URL
  • Search Advertising Remarketing List

Search network only (all functions)

All standard settings, as well as ad delivery methods and all ad additional information.

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