SEO website keywords are the core of search engine optimization. Why are some of the rankings missing after searching dozens of pages? Why do you want to do the keyword search all the time? Why don’t you want to do the keyword ranking on the homepage? Why is it difficult to do it? 'S keywords fell off soon after?
Keywords Long Tail
In keyword search, the long tail effect is very obvious, and almost 20%-25% of searches are never searched before. In other words, users will search all kinds of strange keywords, and the number of such searches is huge. Therefore, when optimizing website keywords, the main target keywords are on the one hand, and these long-tail keywords are also very important.
During keyword research, dozens or hundreds of related keyword combinations should be listed, but the homepage is only suitable for two to three keyword optimization, and the remaining related keywords can be fully integrated into other web pages, such as for each Keywords specifically for writing an article.
Mining log file logfile
After the website has a certain amount of traffic, observing and researching the website log files is a must for all search engine optimizers. One of the reasons is to see what keywords users have come to your website through. Sometimes you will see keywords that surprise you.
By studying these searches that have come to your site, you can know what users are interested in? Which type of articles do you need to strengthen? Which keywords have higher potential? After finding these potential keywords, you can expand them. Then write web content for these keywords.
This only applies to English websites. That is to say, for different words derived from the same stem, the search engine will consider the same meaning.
For example, the word work, if we assume it is your keyword, then in your web page articles, different forms of work should appear alternately, such as working, worker, worked, etc. There are also singular and plural variations of nouns. Your web pages should naturally incorporate these different words stemming from the same stem.
For Chinese websites, there are also extensions and extensions of stemming technology, and there is time to talk about it.
Where keywords appear
The way of optimizing web pages for keywords mentioned above is just a general principle. Different industries and different keywords require different degrees. This degree can only be grasped in practice.
It is recommended that you should experiment with different keyword combinations appearing in different locations. Sometimes a small change can greatly increase your page ranking. For example, reverse the order of words, or change keywords from the second word in the title tag to the first word, or vice versa. These very small changes are not felt by users, but they areSearch engine rankingSometimes it has a big impact.