Being a personal website is naturally for profit, but the word profit is simple, but it is not so easy to do. Although the profit model cannot be counted as diverse, for individual webmasters, how to choose is still a problem that needs careful consideration.
Advertising is the most common website profit model. Advertising is also divided into two categories, one is the advertising of Baidu, Google and other alliances, and the other is the direct advertising space rental to advertisers. Depending on the type of website, there are different options for advertising. Focusing on traffic, popular websites can choose Baidu, Google and other alliances to place ads, and the ads are not directly related to the content of the site. Focusing on professionalism, the classification is more accurate, and websites that seek to bring value to users can directly find relevant advertisers and place them on websites related to the website. The first is extensive and has strong applicability. The second is more professional and may have fewer choices. However, the first is more likely to cause traffic loss, while the second is basically free of related concerns.
Providing services is also a mainstream website profit model. There are many types of websites that make money in this way. For example, various video websites, Youku, iQiyi, Tencent Video, etc., or some professional websites, make a profit by providing resources such as learning materials for a fee, and Taobao, JD.com, etc. provide intermediate services for buyers and sellers. website. Service websites are a promising profit model, but for personal websites, it is necessary for the webmaster to have strong professional attainments, otherwise it is difficult to say that service websites are strong.
In addition to the first two, e-commerce is also a profit model. However, relatively speaking, e-commerce is not very good compared to the first two. Compared with large B2B and B2C websites such as Taobao, personal websites do not have any competitive advantage as e-commerce. Personal e-commerce sites want not to be crushed by Taobao and other \"giants\", they can only do certain commodities professionally, and obtain the space for survival with a unilateral core advantage.