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Pause or resume ads

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


Although your ads can run nonstop, sometimes you may need to pause some ads for various reasons. For example, you have an ad promoting wool coats, and you only want to show this ad in winter. For this reason, you should go toadTab, click the status icon next to the ad and selectPaused. When winter comes again, you can chooseactivatedTo resume ad serving.

How to pause or resume a single ad

You can enterCampaignLabel inadPause or resume ads under the tab. The specific method is as follows:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Navigate toadlabel.
  4. In the column next to the ad, click the status icon (if the ad is enabled, this icon is a green dot).
  5. Choose from the drop-down menuPausedStatus to pause the ad; select from the drop-down menuactivatedStatus can resume ad serving.

How to pause or resume multiple ads

You can enterCampaignLabel inadUnder the tab, pause or resume multiple ads at the same time. The specific method is as follows:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Navigate toadlabel.
  4. Select the check boxes next to the ads you want to pause or resume one by one.
  5. Click at the top of the ad formChange statusDrop-down menu.
  6. Choose from the drop-down menutime outStatus to pause the ad; select from the drop-down menuEnableStatus can resume ad serving.

If you want to change multiple campaigns, ads, ad groups, etc. in bulk, it’s best to useBulk upload. With bulk uploads, you can download spreadsheets, make changes offline, and then upload them so that the changes will take effect at the same time.


Precautions

  • The control of advertising is in your hands. You can pause your ads as long as you want (for any length of time), or you can resume ad serving at any time.
  • During the suspension period, your ads will not incur any cost.

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You can use automatic rules to suspend or resume ads that meet specific criteria (such as promotional ads), which can help you save time. Learn moreAutomatic rules

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