Now many companies are talking about reputation and brand. That is the problem.
1. How to increase corporate visibility?
2. How to build an enterprise's brand?
Popularity refers to the degree to which an organization is known and understood by the public.EvaluationThe objective scale of the organization's reputation is focused on the evaluation of \"quantity\", which is the breadth and depth of the organization's impact on the public.
Therefore, publicity is very important, but can people be impressed when they know it? Can you remember? What is needed is creativity. Good ideas will add points to your corporate products, and it will also make your customers want to understand, want to pay attention, and remember clearly.
Just like your house. From the outside, it makes your friends want to go in and sit down. It must be clean and creative. Of course, the decoration in your house should be more creative, at least you should look comfortable, otherwise you are not willing to stay, can you still let your guests stay for a long time?
For an enterprise to promote online, the primary solution is to build its own official website.
GeneralizedThe \"brand\" is havingEconomic Value的Intangible assets,useAbstraction, Unique and recognizable mental concepts to express theirdifference, So as to occupy a certain position in people's consciousness comprehensive reflection. Brand building is long-term.
Simply put, what is a brand. Brands are more publicized.
Speaking of propaganda again, in this Internet age, no online propaganda cannot be called propaganda. Without a good official website, you can't even promote it. This just destroys your corporate image instead of shaping your corporate image.
Many people say that I have done a lot of publicity, bidding, SEO, BOB... but the effect is not obvious, even no effect.
The customer knows that you will not necessarily choose you, but the customer enters your official website but does not necessarily stay. Because your website is not attractive enough for your customers to stay and understand your products.
So like building a house, there is no good foundation, the higher the building, the faster the fall. No one wants to build his own home. How can you expect your customers to come often.