Monitor ads and keywords

If you want to be successful with AdWords, you will often need to check the performance of your account and optimize it; in particular, you need to pay attention to ads and theirKeywordStatus and progress.

View your ad performance

Please follow these steps to go to the \"Advertising\" tab:

1. Login to your AdWords account.
2. Click at the topCampaignlabel.
3. Click on the middle of the pageadlabel.

Monitor the following columns of the \"Advertising\" tab to understand the effectiveness of your ads:

• status: This column shows whether your ad is running normally. For example, the \"Active\" status indicates that your ad can run. ViewList of ad status and meaning。
• CTR: This is a major indicator that reflects the performance of your ads. It shows how many users clicked after seeing your ad. Generally speaking, a CTR of less than 1% on the search network means that the ads are not accurately targeted to the relevant audience. If you find that your CTR is below 1%, you can try using theseTips for creating adsTo improve your ads.
• Average cost-per-click: Not to be confused with the maximum CPC, it means the \"average\" fee you pay each time someone clicks on your ad. The average cost-per-click is equal to the sum of all clicks divided by the number of clicks. Here is an example: If your ad gets two clicks, one spends RMB 2 and the other costs RMB 4, the average CPC of those two clicks is RMB 3.

View your keyword performance

Please follow the steps below to go to the \"Keywords\" tab:

1. Login to your AdWords account.
2. Click at the topCampaignlabel.
3. Click on the middle of the pageKeywordlabel.

Monitor the following columns of the \"Keywords\" tab to understand the performance of your keywords:

1. status: This column shows whether your keyword status is normal. For example, a status of \"active\" indicates that your keywords can trigger ads. You can click the text message box icon next to the status of each keyword To learn more about keyword performance such as Quality Score. To view information for multiple keywords at once, clickKeyword detailsDrop down menu button and selectDiagnose keywords。
2. CTR: This is a major indicator that reflects the performance of your keywords. Keywords that are too general and have a CTR of less than 1% on the search network usually have room for improvement. You can remove or optimize these poorly performing keywords and add more specific and targeted keywords.
3. Quality score: This column helps you monitor the quality score of your keywords. By default, this column will not be displayed in the new account, but it can be displayed in the account statistics by:Edit columnAnd then enable \"Quality Score\" in \"Properties\" Settings.