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Measuring website traffic

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


If your main advertising goal is to increase website traffic, please pay attention to increase the number of clicks and click-through rate. First of all, write eye-catching ad text and choose keywords with ideal effects, so that the ads can not only obtain high relevance, but also have a strong appeal to customers; then closely monitor the number of clicks, click rate, keywords And search terms.

Why pay attention to the relationship between ad text and keywords? Imagine how the kayak and paddle coordinated towards the end! Ideal keywords can introduce closely related ads to customers who really need them, and increase your clicks and click-through rate.

Metrics measured

You can measure the following important content to track and optimize campaigns focused on increasing traffic:

  • Clicks and CTR: These two metrics can help you understand how many users are attracted by ads and actually click on the ads and visit your website. You can measure clicks and CTR at all levels of your account. For example, you can view the number of clicks received for the entire campaign, ad group, or ad, and you can also see how many clicks each keyword brought after triggering the ad. On the search network, the click-through rate should generally be more than 1% to be considered an ideal click-through rate.
  • Keyword: Follow the following strategies to pay close attention to the performance of keywords:
    • Update the keyword list regularly. Pause or delete poorly performing words (for example, if their CTR is less than 1%, orQuality scoreLower) and then add new keywords. inKeywordIn the statistics table under the labelAdd appropriate columns and segmentsIn order to understand the clicks, clickthrough rate, quality score, and other information of a keyword at a glance.
    • Through fourKeyword matching options, You can control who you show your ads. inKeywordAdded to the statistics table under the labelMatch typeColumns to understand the effectiveness of different keyword matching options. Some options can bring you more ad impressions, clicks, and conversions; while others don’t bring too many impressions, they can make your ads more accurate.
    • You can runKeyword diagnosis functionFor a comprehensive understanding of the quality of keywords. This feature can provide relevant information to help you understand the keyword’s Quality Score and whether the keyword is triggering ads. The ideal quality score is generally not less than 5 points.
  • Search terms: If you use broad-matched keywords (the default setting), your ads will show when users search for variations of keywords (such as similar phrases or related words). To view the list of keywords that have triggered ads, click in your accountKeywordUnder the labelKeyword detailsAnd selectAll. You can use this report to identify related words that are driving traffic to your website and add them as new keywords. Or, if any keywords are not relevant to your business, you can add them asNegative keywordsTo avoid these keywords triggering your ads.

prompt

If there is a green \"added\" box next to the word, it means that the search term is already in your keyword list.

Examples

If your campaign contains keywords \"digital camera\" with a broad match type, the report may show that your ad was displayed for the search query \"digital camera Beijing\". If your business sells products to users in Beijing, you can add this phrase as a keyword in your account. If you are not selling in Beijing, you can add \"北京\" asNegative keywordsTo ensure that ads stop showing for this search. By adding irrelevant search terms as negative keywords, you can help optimize your CTR.

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