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Measure the effectiveness of ad extensions

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

If you add additional information (such as a phone number or website link) to your ad, you can view the performance of these additional information. To do this, you only need to visit your AdWords account to view the number of clicks and impressions received by the ad extension, the costs associated with it, and other statistics. Such data can help you understand which ad extensions are best for your ads, and when you should add ad extensions or remove existing ad extensions.

Find statistics for ad extensions

useAd extensionTab to view statistics on all ad extensions in the campaign. You can also manage your ad extensions in this tab. As long as you enable ad extensions in a campaign, the \"Ad extensions\" label will automatically appear in your account.

The way to find \"advertising additional information\" tags and view statistics is as follows:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
  3. ClickAd extensionlabel.
    If you don't seeAd extensionLabel, please click the drop-down button in the upper right corner of the table and selectAd extensionCheckbox next to it. If you don’t want to see the label, uncheck the checkbox.
  4. ClickView:Drop down the button and select the type of additional information to view relevant statistics.
  5. To view additional information statistics for all of your campaigns, select \"All campaigns\" from the side navigation bar. Otherwise, please choose the campaign that interests you.
  6. Each piece of additional information occupies one row, as does additional information that has not yet generated statistical data.

Ad extension statistics provided

The system provides ad extension statistics for ads displayed in the following locations: Google Search, Google Mobile Search partner sites, and in some cases, the Google Display Network.

The following are the columns included in the ad extension label:

  • status: Shows whether the status of your ad extension is \"Approved\" or \"Disapproved\". Only if the ads are relevant and the associated ads are also eligible to serve, will the eligible ad extensions be displayed with your ads. Learn howCorrect disapproved ads
  • The number of clicks: The number of clicks your ad received when it was displayed with certain types of extensions. This value includes clicks on the ad title and clicks on the ad extension (if any). To view only the number of clicks on ad extensions, clickSubdivisionDrop down button and selectClick type
  • Impressions: The number of times your ad was shown with ad extensions.
  • CTR: The number of clicks on the ad divided by the number of times the ad was displayed with the ad extension.
  • Total cost: The total cost of clicks received when your ad was displayed with ad extensions. Learn moreYour actual click cost
  • Average position: When ad extensions are displayed with an ad, the ad’sAverage position
  • Average cost-per-click: When an ad is displayed with ad extensions, the average amount you pay for each click on the ad. The average cost-per-click is equal to the sum of the cost of all clicks divided by the number of clicks received.


  • By enablingPolicy details, You can see the basis of the advertising policy where extensions are disapproved or restricted.
  • For ad extensions that may not be displayed properly, to help you identify the specific problem that caused this status, the statistics table in the \"All online campaigns\" view will display all your existing additional information, including those that have not yet been generated Any additional information about impressions or clicks. (Your performance metrics may appear as \"0\" in the statistics table.) However, when you view the statistics table for a specific campaign, only those ads that have received impressions or clicks will be shown in the table Performance data for additional information.

Automatic extension report

You can use the automatic extension report to understandAutomatically append informationMore specific information about ads for, such as the number of clicks or impressions that occur when such automatic extensions are displayed in the ad.

Monitor the effect of automatic extensions

You canAd extensionThe label analyzes the effectiveness of ads that contain some kind of automatic extensions. The \"clicks\" column counts the number of clicks your ad title received when displayed with automatic extensions.

The steps to view performance data are as follows:

  1. Select a campaign with automatic extensions. then clickAd extensionlabel.
  2. ViewChoose from the drop-down menuView: Automatically append information
  3. You will see a statistics table with performance data for your ads when displaying automatic extensions.

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