Want to know if your ads received more clicks on Friday than Sunday? Want to easily compare ad group impressions quarterly? AdWords provides multiple ways to compare performance over different time periods.
You can view the performance of AdWords in different time periods in the following ways:
Let’s say you want to know how your campaign performed last week compared to last week. Or you may want to know how this month’s data compares with the same period last year. You can use the \"Compare Date\" option in the date range drop-down menu to view all of the above.
To see the comparison metrics in the statistics table, you need to click on the + icon. In this way, the corresponding columns can be expanded to display the following four columns: the current time period, the previous time period, the value change and the percentage change between the two time periods.
After selecting a certain time period, these dates will be applied to the entire account at the same time as part of the individual and comparison (until you make changes).
With the function \"\Compare Date\", you can compare the effect of two time periods, but it is not applicable to the comparison of more than two time periods. For example, if you want to see the performance of the past month by day, it’s best to use segmentation, which we will explain in detail below.
Segmentation helps you understand your data in detail. For example, suppose you use the date range box and select \"last week\" to see the overall performance of the last week. But then you decide to view the breakdown of last week by day. Then you can use segments.
After creating the \"\"day of the week\"\" subdivision, the original single line of data will become eight lines: the original line plus a new line corresponding to each day of the week.
Click above the statistics tableSubdivisionButton and select from the drop-down listtime. In this way, the system will divide the statistics table into different rows according to the time period you choose.
byDimensionTags, you can directly analyze your data by time period, and you can view the entire ad group, entire campaign, or even the entire account. For example, you may want to track the performance of an ad group on an hourly basis to see how the ad group is performing at different times throughout the day. You can use this in-depth and specific information toSchedule adsTo serve during the period when it is most likely to receive the highest number of impressions and clicks.
For example, you can generate a report to compare the total number of clicks for all ad groups in January, or see which click-through rate is higher for a particular campaign at 10 am or 2 pm. You can freely choose how to view the data!