A good marketing website must be carefully planned. By grasping the basic information of the enterprise, the core advantages that are most suitable for the marketing selling point of the enterprise can be extracted, and the most important marketing information for the customer can be straightened out so that the customer can understand in the shortest time. The business and characteristics of the enterprise can get a deep impression in the customer's heart, so that he can remember the website he browsed. In order to achieve this goal, we must pay attention to the following three points of attention.
1. Planning for the initial construction of marketing websites
For an enterprise to make a marketing website, it needs to make an overall positioning of the website. The specific planning process is: locating the target customers of the website -> looking for the target customers of the website -> analyzing what its own website can provide to users -> what the users need -> sales goals of the website . When building a marketing website, the above process factors need to be integrated into the website, focusing on \"marketing\", make sure that every link must take into account \"marketing\" factors.
Second, the construction of marketing websites should analyze competitors' websites
Enterprises should conduct detailed analysis of competitors' marketing websites, analyze the competitiveness of the industry, analyze the advantages and disadvantages of rival websites, learn well, and avoid bad, so as to pave the way for building their own marketing websites. Opponent websites often have aspects that we can't think about. At this time, we can take advantage of each other and make up our own shortcomings.
3. Planning the website structure in the construction of marketing websites
1. For the construction of marketing websites, more consideration should be given to user experience, and products should be displayed on the homepage of the website. You can use the method of image display and add alt attributes to the images.
2. There must be clear navigation in the construction of the website structure, and the method of breadcrumbs can be used: home page-column page-content page.
3. Marketing websites should clearly classify website columns to facilitate users to choose more products, and also allow users to find the products they want in the shortest time.
4. The construction of the website structure should also consider the construction of the website into a mesh structure, which makes spiders easier to crawl, and also allows users to understand more page content.
5. Regardless of the homepage or thematic page, each screen must include a consultation button in an appropriate position so that it can be inquired and answered for customers.