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Manage shared budgets for multiple campaigns

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

In AdWords, you can specify for each individual campaignDaily budget, You can also use a shared budget to allocate budgets among multiple campaigns. If you don’t have much time to set up and monitorControl the budget of individual campaigns, but still want your ads to get the most clicks within the set budget, then a shared budget is ideal.

When using a shared budget, AdWords can automatically adjust how the budget is distributed among campaigns to help you increaseReturn on investment. You can revert to using a separate campaign budget at any time to fully control the costs invested in each campaign. Go to in your accountShared library, And then set or manage your shared budget.


Let’s say you set aside $1,000 a day and divide it equally between two campaigns. On a certain day, one campaign received fewer impressions and clicks than usual, resulting in only $400. If you use a shared budget, AdWords may reallocate the remaining $100 to another campaign to maximize the overall performance of the campaign.

Set a shared budget

  1. selectCampaignlabel.
  2. Click on the left navigation barShared librarylink.
  3. Click under the linkbudget
  4. Click+ Budget
  5. Name the new shared budget, select several campaigns to apply the new shared budget, and set the budget amount.
  6. Clicksave
  7. You need to apply the budget to specific campaigns before the budget will take effect. In the \"Budget\" table, click the name of the budget you want to apply, then clickApply to campaignButton.

You can also return to the shared library at any time to modify the shared budget.

Remove shared budget

Since each AdWords campaign must have a budget, you can only remove it unless there are currently no campaigns using the shared budget.

To remove and remove a shared budget from a campaign, follow these steps:

  1. selectCampaignlabel.
  2. Click on the left navigation barShared librarylink.
  3. Click under the linkbudget
  4. Click the name of the budget you want to remove.
  5. Click the name of the campaign using the shared budget.
  6. In each campaignSet upIn the tab, click in the \"Budget\" sectionmodify
  7. selectDedicated budget
  8. Clicksave
  9. Repeat the above steps for each campaign using this shared budget.
  10. Shared librarybudgetSection, select the budget you want to remove.
  11. ClickRemove

If you switch from a specific campaign budget to a shared budget in the middle of the day (or vice versa), we will start advertising in this way from the moment of the switch, as if the total spend on the campaign by that time was 0 Yuan is the same.


Let’s say you have 4 campaigns, and each campaign has a dedicated budget of $60. By 3:00 pm, the $60 budget for each campaign has been spent. At 4:00 pm, you decide to create a new shared budget for these four campaigns with a budget of $240. We will treat this 240 yuan shared budget as a full 240 yuan, just as we did not spend 60 yuan on each campaign before.

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