Are you struggling to find new leads and customers in your business?
Maybe you have heard that social media can be effective, especiallyLinkedIn, but want to know why it is not for you.you're not alone. This is a problem faced by many companies. If you are business-to-business (B2B) Business owners, entrepreneurs, professional service providers or sales staff, LinkedIn can help you overcome these challenges.
Have more thanLinkedIn, a 375 million global member, is a social media platform that allows users to build a strong professional network. Similar to business network activities, it allows users to establish relationships and establish relationships in a professional environment. But unlike individual activities, users can access more potential customers and strategic alliances. In fact, LinkedIn can help you:
Even the highest level in an enterprise or organization cannot access decision makers.
Distribute your content to a wider audience.
Compared with other social media platforms, it brings more traffic to your blog and website.
Generate more potential customers-For lead generation, its efficiency is 277% higher than Facebook or Twitter.
Manage your interaction-It has a built-in CRM (Customer Relationship Management System) that can help you stay organized and establish contact with your relationship.
Although this sounds impressive, you may still want to know why andHow LinkedIn can effectively generate leads, customers and sales in a B2B environment.
this is very simple-LinkedIn is the ultimate relationship building platform. So many professionals and managers use the platform,LinkedIn marketingIt gives you unlimited access to the target market. It also provides you with tools to find, connect and then establish relationships with them. This greatly improves the efficiency of sales work and shortens the sales cycle.
Have a complete, professional appearance and dailyLinkedIn lead generation plan; only 15 minutes per day (depending on your industry and goals), you can start filling in the sales funnel with your ideal customers. Here are eight steps to help you start attracting more customers on LinkedIn.
第Step 1: Professional files
Before starting any activity that puts you in front of key decision makers, you must ensure that you have a professional, search-optimized and most important profile, customer-centric.
第Step 2: Determine the prospect
Potential customers on LinkedIn need you to have a clear grasp of the target market, so first consider the common titles used by the market to describe themselves. This will be a key part of finding prospects to connect online.
These titles are related to their profession. For example: CEO, accountant, vice president of sales, human resources specialist, etc. If you have some titles that you want to specifically target new prospects, you can easily find them using two different methods:LinkedIn Advanced Search,LinkedIn Group
第Step 3: Send connection request
The first contact is made when a potential lead is found by sending a connection request. First click on their name to go directly to their profile page. If you passClick on the \"Connect\" button on LinkedIn search and it will not provide you with the option to personalize the message.
You must ensure that you send a personalized connection request message that explains how you understand them or why you should be contacted. If you don’t do this, they may click\"I don’t know\" or \"Report Spam\" option, if you receive five of them, you will need to enter an email address for each new person who wants to connect. Remember, you only have 300 characters, so your reasons must be concise.
第Step 4: Send thanks
When you see someone inWhen accepting your connection request on LinkedIn, please contact you with a personalized \"Thank you\" message. In addition to adding the URL to your website in the signature, do not promote your service or self-promotion in any way.
If possible, please find some commonalities in your profile that can be used to participate in the conversation. Just like a cocktail party, the only thing you should pay attention to is to understand that person and make a positive impression on them.
第Step 5: Send relationship building message
Set reminders to communicate with what I want to call\"Relationship building\" message for new contacts. The sole purpose of this information is to provide something valuable to someone who has no other motivation. Undesirable reception is a key part of establishing a true relationship with people.
I like things related to their business goals. If done well, it shows that you understand their struggle and start to position yourself as the authority of the subject.
Here are some examples of content you can share:
Checklist,report,article/Blog post,film,Case study,EBook
When sending a relationship-building message, be sure to useLinkedIn's \"Relations\" tab keeps your prospects organized.
第Step 6: Interact with them in a shared LinkedIn group
View the groups your potential customers are in. If you are not yet a member of the group to which the prospect belongs, start joining the most relevant group to which your prospect belongs. You can join at most50 groups.
Not everyone is actively involvedLinkedIn groups, but when you find a potential customer, it provides a great opportunity to start with a way to show your expertise and credibility.
第Step 7: Connect and participate in other social media platforms
If you have not made enough progress to take the relationship offline, thenIt may be a bit awkward to keep sending private messages on LinkedIn. Due to the relaxed engagement style, Twitter is my first choice. If you communicate with them on Twitter and share their interesting posts, you will not be like a creepy tracker.
If you are indeedA person associated with LinkedIn was found on Twitter. Make sure to add him or her to a special Twitter list so that you can easily follow him or her in the future.
第Step 8: Move the relationship offline
This is the most critical step that most people cannot do. Without this last step, there will be a lot of socializing without any sales. Once a sufficient relationship is established, you must switch to an offline conversation before anything happens.
If you have followed the steps correctly1-7, then your potential customers should accept the idea of speaking offline, as you have proven：Credibility，Expertise，Your ability to provide value，Consistency is key。
In the end, you areLinkedIn marketing'S success will depend on your dedication to follow the process developed here every day. By continuously increasing your target connection to your network and building your reputation as an industry expert, you will begin to attract a steady stream of ideal customers.