With the popularity of computers and the development of network technology, network marketing has emerged as a new marketing method. Due to the many advantages of Internet marketing, companies are increasingly favored, and corporate website as an important part of corporate Internet marketing, the construction and promotion of the website has attracted more and more attention.
The construction of an enterprise website is not easy, but the later promotion is even more difficult. There is no effective website promotion. The enterprise website is just an empty shelf, which takes no time and effort but has no effect. Website promotion is a new marketing method that uses the interactivity of information and online media to assist in the realization of marketing goals. At present, there are mainly two types of buy-pay promotion and free promotion. Promotion methods include SEM promotion, SEO promotion, SNS promotion, and SMM promotion.
SEM promotion refers to search engine marketing, pursues high cost performance, and obtains the largest number of visits from search engines with minimum investment; SEO promotion refers to search engine optimization, which achieves the promotion purpose by improving the ranking of the target website in the search engine; SNS promotion is Use online social software to promote; SMM promotion is to use social networks, blogs, video sharing, etc. to promote. SEO optimization to attract traffic is the practice of most websites. Making products that need to be promoted uses the main website and other channels to convey weight to him, establish external links, and update content in a timely manner, which can bring expensive traffic. If you have sufficient funds, you can use the auction ranking to promote it.