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Introduction to Keyword Planner

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


Keyword Planner is a free AdWords tool, it is like a studio, both experienced advertisers and novices can use this tool to create newSearch the webCampaigns, or expand existing campaigns. You can search for keyword ideas and ad group ideas to understand the possible effects of a group of keywords, or you can combine multiple groups of keywords to create a new keyword list. Keyword Planner can also help you choose competitive bids and budgets for your campaign.

This article explains how to use Keyword Planner to lay a solid foundation for campaign success.

before the start

To access Keyword Planner, click http://adwords.google.com/KeywordPlanner And log in to your AdWords account. If you do not have an AdWords account, pleaseLearn how to create an account

advantage

You can use Keyword Planner to complete the following tasks:

  • Research keywords. Need help finding keywords for a new campaign? Or, you may want to find other keywords for existing campaigns. You can search for keyword ideas and ad group ideas based on terms related to your products/services, landing pages, or different product categories.
  • Get historical statistics and traffic forecast values. Use statistics (such as search volume) to help you decide which keywords to use for new or existing campaigns. By obtaining forecasted values ​​(such as estimated clicks and estimated conversions), you can understand how a range of keywords might perform with a specific bid and budget. These forecast values ​​can also guide you in setting bids and budgets.

It’s important to note that although Keyword Planner can provide some useful keyword ideas and traffic forecasts, the effectiveness of your campaign depends on many factors. For example, your bids, budget, products, and customer behavior in your industry all affect the performance of your campaign.

prompt

When using Keyword Planner, please keep in mindTips for building the most effective keyword list. For example, most advertisers find it appropriate to use 5 to 20 keywords per ad group.

Use Keyword Planner for keyword research

You can use Keyword Planner to get historical statistics, such as search volume data for new keyword ideas, or you can get forecast values ​​for keyword ideas to plan your budget. This section explains each option provided in Keyword Planner

Use a phrase, website, or category to search for new keywords

This option can help you find keywords for new campaigns or expand the keyword list of existing campaigns. For example, if you plan to expand an existing campaign, you can use Keyword Planner to find keywords that are not highly searched but are more targeted (let’s call them \"\"long tail\" keywords), They are more likely to bringTransform

Next, you need to \"shop\" from this series of keywords and ad group tips, add your favorite keywords to the \"shopping cart\" draft, all these operations are related to your Buying shoes is exactly the same!

Get search volume data and search trends

If you already have a list of keywords, you can enter these keywords manually or upload them as a CSV file to get tips on how to search for these keywords. For example, you can enter a set of keywords and get search volume statistics. You can also divide keywords into ad groups.


Combine multiple keyword lists to get new keyword ideas

By combining two or more keyword lists, you can save the time of manually combining keywords. You can then obtain historical statistics or traffic forecasts for the newly combined keyword list.

Examples

Suppose you want to advertise a chain of luxury resorts. You have a keyword list for geographic location and a keyword list describing your resort, as follows:

Keyword list 1 Keyword list 2
China Luxury resort
Hainan Hotel
Xiamen Beach resort

We will combine the keywords from the two lists to create new keyword phrases, such as \"Hainan Hotel\" or \"China Luxury Resort\". You can then obtain traffic forecasts or historical statistics for these new keywords.

Get performance estimates for clicks and costs

If you already have a list of keywords, you can enter these keywords manually or upload them as a CSV file to get predictions about clicks and costs. These forecasts are based on your AdWords account and the bid you selected.


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