The search engine contains huge data, which can be of great use if used properly.
Here, let me introduce how to use search engines to understand user needs.
1. Search the keywords through the drop-down box of the search engine and related search data, and determine the user's search behavior to understand the user's concerns and understand the user's needs. Demand maps, popular searches, related search terms and fastest rising search terms, these can also see the user's search behavior
2. Analyze user needs from the ranking of search results. By searching for keywords in a certain industry, users' needs can be analyzed from the top-ranked web page information. For example, if a picture appears in the search results, it indicates that the user pays more attention to the picture, and a post appears, indicating that the user has a need to discuss this, and so on.
3. Understand users' needs directly through Baidu Know, Q&A, Post Bar, etc. In this process, to understand what problems users usually communicate with, we can collect and organize them to analyze the needs of users. You can even directly communicate with users on the network, so as to tap out their deep needs.
Through these methods, understanding the needs of users can be targeted at improving products and services, to better meet the needs of customers and increase their trust.
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