How to make a perfect Google bidding program

In recent years, more and more foreign trade companies have begun to use overseas traffic websites such as Google and Facebook for product promotion and overseas marketing. Many companies have gained a lot and have been able to close several large orders every year. But there are also many foreign trade Xiaobai who do not understand the principle of operation.

How to make a perfect Google bidding program? Here are some tips and some problems encountered in the account operation, for everyone to learn

Google AdWords account structure and important indicators

The relationship between cost and quality

Before considering optimizing your budget or bidding, it’s important to understand that a higher Quality Score will improve your spending strategy. The higher the keyword's Quality Score, the lower the price per click. The higher the quality score, the better your Google Ads ranking.

Improving Quality Score can affect your expenses in several ways

For each click, high-quality keywords usually cost less.

High-quality ads can be displayed in a better position without paying too much, can get more clicks within the set budget, and give your ads more opportunities to show.

For low-performing ads and keywords, optimization is needed to improve Quality Score by improving factors such as ad content, CTR, and landing page experience.

Allocate budget

Budgeting is to ensure that each campaign has an appropriate budget. The campaign has a sufficient budget to help you get all possible traffic and prevent other advertisers from getting the clicks you missed due to insufficient budget. If your campaign often reaches its budget, then only keywords with higher traffic may trigger ads, and those keywords that may generate more profits do not help. You can try to prioritize each product or service, and then set a budget for each campaign based on the priority. Adequate advertising budget will get more impressions and higher order conversion rate.

More Google bidding solutions can contact Shijiazhuang Rongchuang Media Co., Ltd.!