Excellent English SEO means that your potential customers can find your website instead of the websites of other competitors. Here are seven aspects that English websites should pay attention to when optimizing, mainly for the Google search engine.
1. URL optimization
For English website optimization, the main performance verification is Google. For Baidu in China, naming URLs with pinyin is more friendly; but for foreign customers, Google is still king. And it is more appropriate to name English words for Google's URL.
2. Submit websites to search engines and open directories
After the website is completed, the internal links have been perfected, and there are no empty links. At this time, you can start submitting your English website to the major search engines and industry open directories. On the one hand, this advantage is to speed up the search engine crawling and inclusion of your website, but also can add a lot of traffic and backlinks to you.
3. Optimize the English website structure
Building a good hierarchy for the website is very necessary for the optimization of the English website. Try to make the website structure flat. The link level should not be too deep. Generally, it should not exceed three layers, and at most five layers. Because the hierarchy is too deep, it is not easy for search engine spiders to crawl inside and content.
4. Exchange of friendship links
The exchange of friendly links is the most important step in the optimization of English websites. The quantity and quality of friendly links will directly affect the ranking of keywords on the website. The exchange of friendly links generally includes blogs, forums, QQ groups and other ways to exchange. For Google optimization In general, finding more friendly links for your optimized website is an important way to quickly increase the weight of the website.
5. Update of English website content
Through observation and analysis of multiple English websites, it is found that many companies only use the website as a facade of the company, and they have not played a marketing role. It is directly reflected in the fact that the website has not been updated for a long time. The search engine is more ordinary for those updates. The website is preferred, and updating the website frequently can appropriately increase the frequency of spider visits and speed up the collection of pages on the website