Today, the Customs Information Network released the 2015 import and export report. In 2015, the growth rate of my country's imports and exports fell sharply, and export pressures remained high, indicating that the global economy is still in a sluggish state. The economies of developed countries are weak, the recovery is slow, and emerging economies are not optimistic. Coupled with the recent impact of the RMB exchange rate, it is becoming increasingly difficult for foreign trade companies to survive. Although the country adopts a support policy for foreign trade, because foreign trade enterprises export mostly low-value-added products with low technological content, they have a weak international competitive advantage and still face the embarrassing situation of closing their doors.
Under such circumstances, it is imperative to increase the technical content of enterprise products, enhance product design capabilities, and enhance brands. Product quality is the key, and brand building cannot be ignored, but the construction and promotion of the website is extremely necessary. Being able to establish business contacts with potential customers is the fundamental reason for the construction of corporate websites. At the same time, because foreign trade corporate customers are overseas, the advantages of the website in reducing communication costs are very obvious. A good enterprise website can shape the company's own image, enhance the brand awareness of the enterprise, and can also communicate with customers in depth, understand customer needs, get information feedback on existing products, and discover potential markets.
\"The wine is not afraid of deep alleys\" Although it is the crystallization of the wisdom of the ancients, but it is not completely adapted to modern society, a suitable marketing and product promotion method is very necessary. As a way of network marketing, corporate website construction and promotion is adapted to the trend of the times.