Welcome to Rongchuang Media. I believe you will reap the most advanced digital operation solutions in the foreign trade industry!
National Service Hotline:400-0430- 678

Rongchuang Cloud Marketing Platform

18Years focus on the enterpriseGlobal digital marketing platformBuilding operations, search engine marketing, social media marketing, brand marketing overseasAll staff, whole network, panoramaNew business model!
You are here: Home » Documentation Help Center » Marketing knowledge » How can foreign traders break the deadlock when the exhibition is postponed or cancelled?

How can foreign traders break the deadlock when the exhibition is postponed or cancelled?

Views:0     Author:Site Editor     Publish Time: 2020-03-28      Origin:Site Inquire

Affected by the spread of the global epidemic, exhibitions in various countries have been postponed or cancelled.As of March 27, 2020, 561 exhibitions worldwide have been postponed, 36 exhibitions have been cancelled, and 338 exhibitions have been rescheduled.


As for exhibitions in the Mainland, major cities will stop holding exhibitions from February to March. All exhibitions held by the China Council for the Promotion of International Trade and the State Sports General Administration before April will be postponed. The 127th Spring Canton Fair will not be held as scheduled on April 15 . While the domestic epidemic situation is getting better, the new coronary pneumonia epidemic situation in Japan, South Korea, Iran, Italy, France, Italy, France, Desiree, etc. has continued to spread, and many exhibitions have also announced extensions or cancellations.


Under the traditional business development model in the past, foreign trade companies rely on domestic and foreign offline exhibitions for brand promotion, data collection, and sales conversion. However, in the face of the reality of the suspension of global exhibitions, how do the major small and medium-sized foreign trade enterprises \"survive\"?The conversion from offline exhibitions to online exhibitions provides us with new solutions!

Online exhibition


Advantages of online exhibition in epidemic situation:

1. Low participation cost

There is no need for people to be present, no long-distance transportation of products, no need to make exhibit materials, and only need to publish relevant products and company introductions on the target exhibition online platform to communicate with customers from all over the world.

2. 24-hour exhibition

Online exhibitions break the double restrictions of time and space. As long as you have your own online booth, you can communicate with customers anytime, anywhere.

3. Full participation

Generally limited by the location and cost of the exhibition, not all foreign trade companies can participate. The emergence of online exhibitions has brought opportunities for more small and medium-sized foreign trade enterprises. You can get more industry information with little cost. This is an opportunity for small and medium-sized foreign trade companies affected by the global epidemic to increase their exposure!

4. Big data collection

Online exhibitions use big data to analyze, track the total flow of the exhibition, the number of booths visited, and inquiry information. Compared with the analysis of business card information of offline exhibitions, it saves time and effort.


Under the epidemic situation, Google Online Exhibition is undoubtedly a great weapon to break the foreign trade deadlock. Through Google's massive platform and user data, we can prevent epidemic prevention and exhibitions.Foreign trade enterprises need to pay attention to the following aspects when participating in online exhibitions:

1. The single page of the exhibition should indicate the original planned exhibition, it is recommended to match the previous exhibition pictures, and explain that the epidemic situation can not be exhibited, but can ensure product safety and supply, and provide free samples;


Google Show page


2. It is recommended to embody functions such as \"download product introduction\", \"download customer success stories\", \"apply for free samples\" and other functions to facilitate users to download related files and sample applications. Realize remarketing while gaining more potential users;


Google Online Exhibition


3. Install the remarketing code and conversion tracking on a single page, establish a remarketing audience list for different users, and repeat the brand exposure of the audience on the list through Google advertising.


Google Online Exhibition 3


The advent of the epidemic has made online office, online education, remote collaboration and other ways \"popular\" behind these words contains the future business trends —Transformation online. And for current foreign trade companies,Online exhibition is what we urgently need! Seize the opportunity to seize the opportunity!



18Years of global marketing experience to help companies break the stalemate in overseas promotion under the epidemic
Leave a message for free to build a foreign trade station + new overseas precision marketing plan

One-click access to search engines, social media operationsProgram

表单名称

Responsive official website

Search Engine Marketing Solution

Social marketing plan

Brand promotion plan

Marketing Academy

Contact Sunac

Headquarters:
 tousu@rongchuangmedia.net
Shijiazhuang High-tech Zone International Talent City D2
Hebei Operation Center
 Pre-sale:
0311-67691129
    After sale:0311-67691131
 tousu@rongchuangmedia.net
 Floor 19A, Block B, Dongsheng Business Plaza, Shijiazhuang
Beijing Operations Center
400-0430-678

   Manager Zhang: 18614049883
 tousu@rongchuangmedia.net
A, Xueyuan Road, Haidian District, Beijing 5 768Creative Industrial ParkB North 1061
Website
WeChat 
Public security recordPublic security record number: 13019902000104
ICP recordRecord certificate number: Hebei ICP No. 15001123
bgValue-added telecommunications business license number: Hebei B2-20115046
© 2020 Shijiazhuang Rongchuang Media Co., Ltd. All rights reserved