The promotion of foreign customers by foreign trade companies requires Google optimization. Google optimization needs to pay attention to many places and master skills.
Website keyword analysis. The first step in the promotion of foreign trade enterprise websites is the analysis of website keywords. Usually you need to analyze what are the core keywords of the website, what are the extended keywords of the website, and some long-tail keywords; which keywords are naturally optimized, which keywords are promoted by advertising, and which keywords have a large search volume , So need to promote in the form of long-tail keywords and so on. All these require comprehensive consideration and analysis by foreign trade companies before doing Google promotion. Instead of blindly placing Google ads and doing website SEO.
Promotion cost planning. How much advertising costs an enterprise plans to invest need to be planned in advance, and then according to these costs are divided into monthly google promotion investment, and then you can set the specific position where each keyword needs to be arranged. If the company invests a lot, it may be possible to do the first ranking of keywords, but if the funds are limited, we have to consider what position can get the best results at the most suitable price.
Comprehensive evaluation of the effect. It is possible to succeed with the goal, and effective performance evaluation can provide a scientific basis for enterprises to better promote Google. At present, there are many aspects of website evaluation indicators, mainly traffic, pv, pc, bounce rate, etc., but the final indicator for evaluating a website is the conversion rate of the website.
The professionalism of Google optimization.
Creative writing in Google promotion, the quality of the advertising creative will directly affect the viewers’ open rate of your keyword ads; at present, there are too few Google agent products that can take this into account. In theory, only neutral network promotion companies can do By the way, because there are more relevant professionals, the effect is not bad. Professionalism is also reflected in the choice of time and place for advertising. Some Google promotion service agencies selected by some foreign trade companies do not take into account the browsing time of overseas buyers, resulting in a waste of advertising costs for foreign trade companies;
Google optimization is a necessary step for foreign trade enterprises, and it is also a very critical step. It requires foreign trade enterprises to invest capital and complete it with the help of professional enterprises.