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Google bidding key steps
1: The selection of Google auction keywords
After Google opens an account and chooses keywords to promote, you can use the Google keyword tool to clearly know the keyword bid. Keyword selection should be combined with the website itself, analyze the competitor's keyword selection rules, and for the fierce competition, avoid the sharp edges and do long-tail words.
2: Google auction description ad setting
(1) The title and description contain the target keywords of the website as much as possible;
(2) Descriptive words should be as concise and clear as possible, highlight the characteristics of the website, and attract the attention of the target audience;
3) Write a few more ad descriptions, and after observing which one has the highest click-through rate, use that one;
(4) The link URL links to the target URL of the keyword corresponding to the ad description.
3: Google auction account settings
There are many aspects here, mainly the setting of keyword campaigns, including the budget of the campaign, the advertising language arrangement of the campaign, etc., followed by the delivery settings of the entire account, including the delivery area, delivery time, etc.