At a time when competition is becoming fiercer and fierce, heavy investments have been made. There are a lot of companies that spend hundreds of thousands of dollars on advertising every month, but for tens of thousands of small and medium-sized foreign trade companies, tens of thousands or hundreds of thousands of RMB It's their annual investment in advertising. If you put the advertising investment cost that may only be enough to participate in a foreign exhibition on Google advertising, what effect will it have?
In theory, this approach is difficult to achieve effective results. Because the budget is limited, the company's advertising display will be greatly restricted. For example, failure to get adequate exposure and high click traffic will prevent us from obtaining sufficient and convincing data. Without sufficient data, it is difficult for companies to make accurate judgments on the market, and it is impossible to make timely and effective adjustments to advertising promotion.
As another example, the limited budget makes it impossible for enterprises to advertise tailored to different regions and different groups of people, but can only cover all with one campaign. In other words, companies will not be able to refine the target market. However, the market is complex and regionalized. Different languages, different time zones, different countries, different working hours, and different network habits, it is impossible to cover all with one advertisement, and it is difficult to make targeted optimization adjustments. In addition, it is impossible to make timely and accurate judgments on precise markets and demands.
Finally, and most importantly, insufficient long-term budgets and insufficient bids can cause companies to lose rankings, which can affect advertising and account ratings, which in turn can affect bids and cause a vicious circle.
There are a lot of questions. Is this a dead road? The answer is no. After years of advertising research and practical experience, we have found that through certain strategies and methods, small budget foreign trade companies can also Gain a place in Google's army of promotion.Shijiazhuang Rongchuang Media Co., Ltd.Provide you with professional Google advertising promotion.