Optimization of self-built foreign trade websites is much more difficult than optimization of Chinese websites, mainly because the language is not available, so how to promote English websites? What misunderstandings do we usually enter?
When we cannot write a large number of high-quality original articles, we will collect articles from other websites. However, Google is very strict with the collection of original articles. If the content of your website is collected and not modified, it will not be included later.
Many English website optimization webmasters think that putting all the keywords up is more conducive to inclusion. In fact, it is easy to make search engines think you are cheating, especially the new site. It's not good for user experience, and Google doesn't think much about title tags.
3. Wrong keywords
With low traffic and low competition, no matter how perfect the optimization is, there is no traffic. The general habit is to point the search engine first.
4. The title tag changes frequently
The title tag determines the weight of the website, and frequent modifications affect the friendliness.
5. Page code
The page code should not be very long or messy. The search engine \"robots\" likes simple code pages when crawling pages. The garbled characters cannot crawl, which will affect the friendliness of the website.
6. The website theme matches the content
Some webmasters may like to rub hotspots and post popular content to lead users to their own websites. This will not be good for the later development of the website, it will also affect the customer experience, and the conversion rate is also very low.
7. The website is full of pictures or flash
The search engine \"robots\" is unable to grab the picture content, but the user will prefer to see the picture relatively.
8. Use spam links
Many optimizers think that the more links, the better. In fact, search engines want the quality of website links rather than the quantity.
Generally, 60% of foreigner search products use search engines instead of B2B third-party platforms. Therefore, to think about the problem from the user's perspective, the best results can be achieved.
After reading the misunderstandings of foreign trade website promotion, what are the skills?
1. Find the correct positioning and the theme of optimization should be clear.
2. The English website SEO can be considered to be stable with American web hosting.
3. Many domestic programs can be used to make English stations. It doesn't need full English. The template and content are all in English. Be careful when using domestic programs, do not use gb2312 encoded programs, because gb2312 is simplified Chinese characters, and English stations require English character sets.
4. The domain name of the English website SEO is very important. It is certainly not wrong to use com, but CN is the best. The domain name should be purchased by a merchant with good credit. Don’t be greedy and cheap. The stability of the domain name is very important.