The construction of a website by a foreign trade enterprise is just the first step for an enterprise to carry out overseas promotion. In order to really let the website function and bring due economic benefits and actual publicity effects to the enterprise, the maintenance and promotion of the enterprise website is very important and absolutely necessary Value.
1. Contents maintained by the website
Website maintenance is not only about updating webpage content, including uploading webpage content through FTP software, space and domain name management, traffic statistics system management, and regular website promotion services. Update refers to adding or modifying content for a fixed section of a website without changing the website structure and page layout. For example, an e-commerce website, it needs to increase the type of goods in operation, but also need to modify the description or quotation of the goods, then the content of the website must be updated.
Website update and maintenance
The information content of the website should be updated in a timely manner, the new content is very important. In the setting of website columns, it is also best to put some regularly updated columns such as corporate news on the home page, so that the home page is updated more frequently. The website service and feedback work should keep up. The enterprise should set up a special person or a special post to engage in website service and feedback processing. The message board of the website should be frequently answered by someone to answer customer questions. Various feedback forms submitted by customers to corporate websites, purchased products, e-mails sent to corporate mailboxes, messages on corporate message boards, etc. If the company fails to process and follow up in time, it not only loses the opportunity, but also causes great Bad influence, so that customers will no longer trust your website.
Website promotion and maintenance
Online promotion and marketing are indispensable. To let more people know your website and understand your business, you must promote it online. In addition to online promotion, there are many channels for combining online and offline. For example, using the website together with the company’s trademark, you can quickly inform your customers of the company’s website through products, letterhead, business cards, company information, etc., and it is also convenient for them to learn the latest developments of the company from the Internet. The domestic search engine and online advertising business are all pushing for the agency system. You can find their authorized agents in various regions on the website. Sometimes, the price of the agent is lower than the media website’s own external quotation. Of course, the company wants Existing budgets in this area will do.
Website maintenance is a long-term and arduous task. Enterprises should form a comprehensive management system and implementation rules for the website, so as to ensure that the enterprise website is in a long-term active state, and that the enterprise website is frequently updated and maintained.