A large part of the transaction volume of foreign trade enterprises is done through foreign websites. The construction of foreign trade enterprise websites is important and requires professional skills.
1. Pay attention to foreign browsing habits in website design, pay attention to font size, browser coding, language details processing, website design details, and abide by the rules of foreign websites.
2. The website design refers to the websites of large-scale foreign trade enterprises, and makes an atmosphere and prudence, highlighting its own corporate image. Many information sources of foreign customers are learned through the website. The construction of the website should not be excessively gorgeous, and should be adapted to the scale of your own enterprise. The promotion of the website is more important.
3. The website needs to be placed on a foreign server to ensure the speed of foreign users visiting the website. The access speed of the foreign trade website determines the customer's experience and initial impression of the enterprise.
4. The corporate post office is very important. A large number of email enquiries generate business, and no one can be lost or other problems occur. Ensure that global mailing is normal, and each mail may be an order.
5. In the process of website construction, the most basic website optimization, such as keyword optimization, navigation optimization, label optimization, keyword density, etc., must be noted, these are the basic configuration of website construction.
6. Website construction should pay attention to humanized design. The website needs to be concise and clear, important information is placed in the most eye-catching position, contact details are detailed, and the operation is simple, so that customers have a good website experience, which will enhance the corporate image.
7. Understand the browsing habits of the target customer group. For example, in Europe, many professional buyers use yellow pages more often than on the Internet, and they must formulate different Internet marketing budgets according to the habits of different regions.
The construction of the website of a foreign trade enterprise requires professional planning and design, and must be in line with the corporate culture.